What is My Marketing Funnel?
.
Well, marketing and advertising have been an essential part of any business growth.
.
Today I am focusing on,
- What is the Marketing Funnel?
- Or What is Business Funnel?
- How Marketing Funnel Works or Utilised?
- Why is it Important?
As it sounds marketing funnel is used for filtering out the potential buyers into different stages as per the marketing status, consumers behavior, needs, supply, price and so on…
.
Marketing funnels are of different types as per the products, objectives of marketings, targeted market, time, 4Ps of Marketings as well as total 7Ps of Marketings.
.
Ideally, I am gonna explain y marketing funnel which I mostly consider a productive one for me till now.
In my Marketing funnel, potential customers filter through the 6 major stages.
.
Which are,
1) ATTENTION: Area of attention and objective to grab attention with powerful content. Lots of display advertisements happening around the audiences. It becomes necessary to get the attention for taking potential customers next into the funnel.
.
For eg: When I got a glance or heard words of IOS & Android in one phone. This made serious attention inside me to know more about it.
.
2) AWARENESS: After achieving the attention we can introduce our product’s USP & KSP. Whether customers purchase or not but at some marketing level even attention set as the objective of the campaign.
For eg: Oppo majorly focuses on its awareness for its new launches products series.
.
3) CONSIDERATION: Here We find that out of 100% awareness. we find some of them tends to consider our services. Consideration may take place as eager to know more about a particular brand or services. It helps advertisers to analyze how much awareness has been productive with attention-grabbing content.
For eg: People asking for more information about advertised products, People trying Free test drives, Online changes in the keywords searches, replying the emails, and so on.
.
4) CONVERSION: Conversion is the place where the visitors get converted into a customer. After considering the brand/services/products, he/she finally enroll for purchase. Since it’s not the only place where only sales considered as conversions.
In Online digital advertisements, Sign-Ups, Contact form registrations, Lead generations, subscribing the channels or newsletter also stands as conversions.
.
5) LOYALTY: It is mostly considered as after-sales activities, But sometimes not.
Sometimes customers take time to make the decisions for purchasing the services. Still, we can feel the loyalty emotions in potential customers.
Loyalty majorly covers for the customers who tried your services ie Existing customers and they had made a strong decision to stick with your brand forever. they are not going to try any other brand instead.
.
For eg: Most iPhone users are loyal to the iPhone series. They love to have the latest series of iPhones.
.
eg2: Most of Sharuk Khan’s fans follow his movies releases more eagerly than other star’s movies.
.
6) ADVOCACY: It is considered the most valuable slot in the Marketing Funnel. It is the slot where consumers feel confident to refer your brand name to their friends, relatives, office circle and so on.
Remember: Marketing funnel differs from channel to channel, need to need, situation, time, targeted market and so on…
.
There a lot more to share regarding this topic.
Great goods from you, man. I’ve bear in mind your stuff prior to and you’re simply extremely wonderful. I actually like what you’ve got here, certainly like what you’re saying and the way in which through which you assert it. You are making it entertaining and you still take care of to keep it smart. I can’t wait to read far more from you. This is actually a great website.
Hello, you used to write magnificent, but the last several posts have been kinda boring? I miss your great writings. Past few posts are just a bit out of track! come on!
Greetings! Very helpful advice in this particular post! It’s the little changes that make the biggest changes. Thanks for sharing!
Good site you have here.. It’s hard to find excellent writing like yours these days. I truly appreciate people like you! Take care!!
An interesting discussion is worth comment. I do believe that you should write more on this issue, it may not be a taboo subject but generally folks don’t speak about such topics. To the next! Cheers.
you’re truly a just right webmaster. The site loading velocity is incredible. It sort of feels that you are doing any distinctive trick. Furthermore, The contents are masterpiece. you have done a excellent process on this matter!
This website truly has all the info I needed concerning this subject and didn’t know who to ask.
Your style is very unique in comparison to other people I have read stuff from. Thank you for posting when you have the opportunity, Guess I’ll just bookmark this web site.